Following their “urban instrument” theme for their new release, Bell & Ross has released their new BR05 watch. Taking inspiration from familiar watches like the Audemars Piguet Royal Oak and the Patek Philippe Nautilus stemming from Genta design, Bell and Ross combined their utilitarian design with a tried and true watch design.

Measuring 40mm in diameter, the case has both brushed and high polish finishing of it. Running on the BR Caliber 322 movement, it features a date function at 3 o’clock and a very beautiful dark grey finishing to the movement with a creative rotor.

The watch comes in various versions with a black, silver blue and skeleton dial (skeleton version limited to 500 pieces) as well as a rose gold case and black dial version. The watches range between $5000 and $33000 in price making it an aggressively well priced alternative to many other watches in its price range.

Bell and Ross obviously is following what consumers in the watch community are wanting with a steel, sporty watch. They also combined their companies aesthetic with what is in demand, throwing their own flare to what is so loved by watch followers. Yes, it looks very similar to the Nautilus which many people may criticize but it does have its own Bell and Ross taste to it.