On our Podcast, we discussed a very interesting article published by Rescapement about the digital death of watch collecting. The crux of the article stems around the idea that right now, collectors are really getting pushed what the watch community thinks they should know or learn about watches. Whereas taking an active role in seeking ways to educate yourself, instead of resting on a passive approach to learn what is pushed to you is the real way to be a collector or enthusiast.

What better way to pursue this concept the buying books about watches. Starting off with books about brands you love is a nice way to ease into this new way of learning. Gisbert L. Brunner published The Watch Book Rolex, which documents the brand that many collectors pursue. The brand is globally iconic, produces exceptional watches, and is easily the most collectable brand around, both vintage and modern.

No doubt about it, Rolex is a chronometric legend. The company was founded in 1905 by Hans Wilsdorf, a Bavarian marketing genius who focused on innovation. Watch enthusiasts have Wilsdorf to thank for many outstanding models and technical advances, including the first officially-certified wristwatches, the waterproof Oyster housing, the Datejust, and sports watches like the Submariner diver's watch, which dates back more than 50 years. Although this book gives the company's incredible tradition its due, it also devotes ample space to the present. Crafted in-house to exacting specifications, Rolex's breadth of timepieces combine the utmost in sophisticated luxury with advanced precision.

Enjoy!